B2B DEALS DON'T STALL BECAUSE BUYERS NEED MORE INFORMATION - THEY NEED TO TRUST YOU ARE THE BEST SOLUTION AND PARTNER

I have recognized that most B2B deals don’t stall because buyers need more information. They often stall because buyers don’t yet feel confident enough to decide. I see this a lot, and more content isn’t always the answer. In industrial markets, confidence comes from clarity — the right tools, the right context, and content that helps buyers understand risk, value, and application. Not more noise. That belief has guided my path from journalism to full-service agencies to leading in-house marketing with trusted external partners. Most recently, I have supported growth for a vacuum pump manufacturer and distributor, a Fortune 500 company in the water and wastewater industry, and a tooling and machine manufacturer — all through multi-channel B2B campaigns built for awareness, lead generation, and recruitment. After 30 years across the West, East, and Midwest, focusing my next chapter in Tulsa, my home town, is exciting. Whether the role sits in marketing or business development, the work I enjoy most is enabling buyers and supporting sales. If you’re thinking about marketing in 2026 or just want to talk shop, please reach out. Julie@redandthread.com

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