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Business Growth Strategy + Content

Strategic Content-Driven Marketing Solutions

I provide marketing and content strategy solutions. 

Developing content that drives engagement and business growth for manufacturers, distributors, technology, and service providers in the b2b space, based on KPIs and optimized based on what the data tells us.

​Goal-driven, metric-measured solutions to earn the business and customers you seek.

Customized Growth Marketing Strategies & Tactics

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I am Julie O’Reilly, a multi-channel marketing professional with a solid background in developing go-to market initiatives and campaigns to grow business through revenue-generating programs.

 

Specializing in creating marketing strategies for industries where long sales cycles, technical expertise, and trust are essential, my background spans the b2b space where I have rolled up my sleeves to become an "expert" on all things needed to navigate and provide solid growth marketing plans and tactics. My career began during the .com era and I was fortunate to be in the heart of Silicon Valley and San Francisco, working with some well known brands and some not so well-known start-ups, immediately after graduating from the University of Oklahoma.

 

Growth marketing planning, strategy, tactics, and the content to support the inbound and outbound marketing activities are core competencies. My experience spans: Technology, Finance, Health Care, Gaming, Publishing, and Manufacturing.

 

Services

• Content Marketing Campaigns & Thought Leadership
• Multi-Channel Campaigns; Digital Strategy (SEO, SEM, Social, Web, Email)
• Growth Strategy and Tactical Implementation; Account-Based Marketing (ABM)
• Marketing Communications & Campaign Plannning - Internal and Customer-facing

• Brand Development & Roll-out; Rebranding
• Cross-Functional Collaboration with SMEs to create technical and industry-specific
content

B2B Industry-Specific Case Studies 

1

Website Launch & Branding for a Mineral Producer

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Client / Project: Konya Industries – Silica Sand Branding & Website: Visit:  https://konyamining.com/

 

Challenge:
Konya Industries, a mineral producer of 99% pure silica sand, primarily served the oil and gas industry but had limited brand presence. The company needed a defined brand identity, market positioning beyond oil & gas, and a go-to-market plan that could be executed quickly to support business development.

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Solution:

  • Defined the vertical markets that could be served with high-purity silica sand, including oil & gas, industrial applications, and recreational uses.

  • Developed a go-to-market strategy that outlined messaging, positioning, and differentiated value propositions for each vertical.

  • Partnered with a single web developer to design and launch konyaming.com in just six weeks, ensuring brand clarity, industry relevance, and scalability.

  • Created sales enablement materials—including digital collateral and targeted messaging—aligned with the new brand and site launch.

  • Positioned the website not only as a digital presence but as a tool and information resource for prospective customers across multiple industries.

 

Results:

  • Completed the full branding and website launch within six weeks, with minimal check-ins and lean resources.

  • Established a credible digital presence for Konya Industries in previously untapped verticals.

  • Expanded the company’s footprint beyond oil & gas, opening doors to industrial and recreational markets.

  • Generated a new sales pipeline, creating opportunities that would not have been accessible without a strong brand identity and online hub.

 

Key Takeaways:

  • A clear go-to-market plan and strong execution can establish a brand and market presence rapidly, even with minimal resources.

  • Positioning technical products across multiple verticals expands revenue opportunities

Industry-Specific Growth Marketing & Sales Enablement

2

Multi-Channel, Web Content, SEO ​

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Client / Project: Core & Main /      Natoli Engineering. 

https://coreandmain.com/supply

https://natoli.com

 

Challenge:
C&M launching their online store. Content and site map, landing pages, digital catalog/shopping, HubSpot (Email, nurturing).

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Natoli: A legacy website with problems. Digital catalog bridged the gap. Strategy was to drive people to the catalog on the site while we prepped the new site.

 

Solution:

  • Defined KPIs (leads, CPL, conversion rates, engagement metrics, SEO keyword rankings, website metrics).

  • Implemented tracking tools: Google Analytics 4 (GA4), UTM tags, Tag Manager; dashboards (internal) to visualize pipeline metrics and channel performance.

  • Instituted regular reporting (weekly, monthly) with leadership: what’s working, what needs adjusting.

  • Performed post-campaign analyses: comparing projected vs actual results, creative performance, channels ROI.

  • Used A/B testing and multivariate testing where feasible, to test landing pages, ad creatives, subject lines, etc.

  • Fed insights back into next campaign: content topics that converted and the channels used. 

 

Results:

  • Greater clarity into which campaigns/channels drove business value; allowed reallocation of budget to high-ROI activities.

  • Measurable improvements: decreased CPA; improved conversion rates.

  • Improved alignment between marketing and sales. Marketing could demonstrate outcomes more clearly because of an understanding where the customer was in the cycle and what information might convert. Marketing listens to sales. 

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Key Takeaways:

  • Without measurement, even well-executed campaigns can waste resources.

  • Setting up tracking from the start is critical.

  • Reporting to leadership builds trust and helps in securing investment for future campaigns.

Campaign Measurement, Reporting & Optimization

3

Generating B2B Leads, MQL-SQL Campaigns

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Client / Project: Core & Main & Moro Pumps

 

Challenge:
Both Core & Main (a Fortune 500 distributor) and Moro Pumps (a niche industrial manufacturer) needed to generate qualified B2B leads in competitive markets with long, complex sales cycles. Reaching the right decision-makers required multi-channel engagement and campaigns that could demonstrate measurable ROI.

 

Solution:

  • Defined target audiences by vertical and buying role (procurement managers, engineers, and operations leaders).

  • Designed multi-channel campaigns including Google Ads, LinkedIn, SEO-driven content offers, nurture emails, and industry trade publication placements.

  • Built landing pages with clear CTAs and industry-specific messaging to convert traffic into leads.

  • Implemented GA4 tracking with UTM tagging for attribution and visibility into channel performance.

  • Ran A/B tests on creative, messaging, and CTAs to refine conversion pathways.

  • Integrated campaigns with sales enablement: ensuring that marketing-qualified leads were equipped with relevant content for sales follow-up.

 

Results:

  • Increased qualified lead volume by 15% over nine months.

  • Reduced cost per lead (CPL) by 12% through budget reallocation and optimization.

  • Boosted landing page conversion rates from 2.0% to 2.4% after A/B testing various email campaigns based on buyer personas.

  • Nurture email sequences achieved an average 36% open rate and 7% click-through rate.

  • Achieved the 12-month goal of signing on 9,000 new customers, defined as opening an account coreandmain.supply

Key Takeaways:

  • B2B manufacturing and distribution require multi-channel approaches that combine digital and industry-specific channels.

  • Incremental improvements in conversion and CPL can compound significantly.

  • Aligning campaigns with sales goals key to pipeline impact.

Multi-Channel Lead Generation Campaigns

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Client Success Examples

"Julie at Red &Thread Communications has been instrumental in enhancing our online presence. By optimizing our current collection of assets, our SEO efforts improved almost overnight. She also provided a solid strategy of weekly topics to cover to further our lead generation and account-based marketing efforts.

Current Customer, SaaS Provider

"Exceptional service and quality, solution-oriented content for the entire year. We sat down with Julie and our SMEs. She led with great questions and was able to return a suggested outline of content and topics for 12 months. Now my marketing people team will focus on other things."

Engineer, OSD industry. 

"Working with Julie was an absolute pleasure. Her ability to blend creativity with strategic thinking is truly remarkable—she’s a rare talent who seamlessly balances both right- and left-brain skills. As a publisher, we value professionalism, clarity, and precision, and Julie exceeded our expectations at every turn. Her writing is not only engaging and insightful but also crafted with a keen understanding of industry nuances. She made the entire process effortless, delivering high-quality content with efficiency and expertise. Julie is a joy to collaborate with, and I highly recommend her to anyone seeking a top-tier writer and strategist."

International B2B Manufacturing Publisher

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