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Infrastructure Distributor Web Site and Catalog Launch - Core & Main
St. Louis Water Infrastructure
Launching e-Commerce platform for C&M, an infrastructure distributor of water and fore protection products. I provided the go-to-market plan, supporting content, and project management for the successful launch of the catalog as an e-commerce platform, expanding beyond the brick & Mortar business model, including opening a warehouse in Earth City.
Date
April 2022 through April 2023
Role
Project Lead, go-to-market plan, copywriter, event organizer.
Link
Working with the VP of Sales and the CMO, I provided the go-to-market plan for the launch of their e-commerce platform, supported by the newly built warehouse, to drive sales outside of their brick & mortar locations. Creating their first catalog, and the two that followed, were items that could now be purchased online.
Metrics used to gauge success: 9-month benchmark: 998 new account setups, outside of existing accounts.
Goal met: 1137 new account sign ups.
Tactics: Local and regional rural water events; CEC continuing education class events (8 reps attended over 127 events.) 3 National events supported by corporate where we tagged on to their booth space, dominating the event in presence.