Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Account-Based Marketing Live Event - Natoli Engineering - Manufacturer of Machines and OEM Parts
Project type
Live Event
Date
September 2024 - October 2024
Location
Southern, CA
Live Event Attendee Recruitment ABM Case Study
Recruited attendees using inbound and outbound tactics, developed and launched the email marketing and Linked In campaign, wrote the content for the invitation and landing page, and used GA to gauge traction and maneuver accordingly.
https://natoli.com/osdexclusiveevent/
To engage a highly targeted audience of decision-makers in the manufacturing sector, our team organized an exclusive, customer-centric event at a company-owned training center. This event was meticulously designed to demonstrate our expertise in machinery and tooling solutions that optimize production efficiency and ensure consistent product output.
Objective
The primary goal was to connect directly with key decision-makers, showcase our cutting-edge machinery and tooling, and provide hands-on demonstrations of our problem-solving capabilities before production. By fostering one-on-one conversations in a highly interactive environment, we aimed to:
• Drive sales of machinery and replacement parts.
• Introduce maintenance contracts for ongoing customer support.
• Expand training opportunities to enhance customer knowledge and equipment efficiency.