Tooling and Spec Mini Brochure - Redesign & Content Repurposed for Webinars, Articles, & Email

In the tablet compression manufacturing industry, sharing the problems that can be solved is key to engaging the target audience. Natoli Engineering invented multi-tip tooling, allowing manufacturers of tablets to exponentially increase their output without investing in a new machine. Turn that single-tip tool into one that has multiple tips, aka, multiply production. Sitting with SMEs and using this industry-recognized Multi-Tip Tooling Booklet, I was able to provide 12 months of repurposed, relevant content in the form of white papers, articles, show me videos and webinars. This provided the sales team with opportunities and assets to engage with their prospects and attract new ones. Several other catalogs were also used to extract and repurpose content for engagement and lead generation.